AUGUST WINNER

Hey, Hi, and Hello!

I have a WINNER to announce for the month of August!!!!!!!!!… (click here for details on the August incentive.)

I am proud and happy to say the Service Advisor that sold the most tires during the month of August is Felicia Collins of Avis Ford! Congratulations Felicia!!

Felicia is such a knowledgable, positive person and has a great outlook and attitude, and if I had to guess I would say those attributes are what really helps her build a great customer base and earn her customer’s trust and business.

I met with Felicia not too long ago and she was kind enough to answer my tire questions and allow me to share her answers with all of you! So please take a look below, and again congratulations Felicia! Great job!

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Felicia Collins of AVIS FORD 

(AUGUST INCENTIVE WINNER)

“Paying attention to the details like the tire size during a walk around inspection can save you a lot of time if you notice the tires are worn or damaged because you can start pricing out tires for the customer right away.”

How long have you been a Service Advisor? 2 years

How long have you been employed by AVIS FORD? 5 years

On average how many tires do you sell per month? I sell around 60 tires per month.

Walk me through a tire sale from the moment you discover a customer needs tires.

Our technicians will bring me the customer’s multi-point inspection form and inform me of any issues with the customer’s tires. I make note of the current tire make and model on the vehicle and then I will search for that specific tire on Tire Sales Tool. If it is available I will write up a full quote that includes Price Matching, any rebates available, and if available I will include the Employee Discount. I will then present that quote to the customer. If they are not happy with the tire I quoted out then I will go and price out Good, Better, and Best options for them to compare. The majority of the time they like the tires that were on their vehicle and they go with my first quote.

Do you price match every tire you sell?

Yes! I cannot think of time in the past 2 years where I have not price matched a tire.

Do you register DOT codes?

I do not register DOT codes. Our parts department register’s our DOT codes.

Do you submit price matching claims?

No, I only print the competitor’s price off the of their website. Then I give that paperwork to the parts department and from there the parts department uploads the claims.

Any advice for a new Service Advisor or any advice for a Service Advisor who is not succeeding at selling tires?

I would say staying organized is key. Plus, paying attention to the details like the tire size during a walk around inspection can save you a lot of time if you notice the tires are worn or damaged because you can start pricing out tires for the customer right away. Lastly, being honest and pleasant with the customer and treating your customers with respect makes a huge difference and helps to build a long lasting relationship with them.

What is your favorite tire brand?

I personally love Goodyear! I have Goodyear tires on my vehicle now and I am very pleased with the way they have performed. Goodyear is the most popular brand amongst our customers too; It’s a name brand that everyone knows, they offer great incentives on their products, and generally speaking people are very happy with their Goodyear tires.

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