Meet Mitchel Sykes:: RHD’s newest Sales Team member, recently graduated with a Bachelors Degree in Business Management from Madonna University.
Mitch started at RHD Tire in August as a driver, so many of you may already know Mitch. In October 2017 he began his career as an RHD TIRE Auto Dealer Account Manager.
He has spent 6 weeks and counting in training as an A.D.A.M. and is well-versed in tire inventory management, warranties, tire training, tire product knowledge, and tire marketing. His newly developed and improved skill set will make a positive impact when utilized and entrusted to Ford, GM, and Chrysler Dealerships… so RHD TIRE encourages you to welcome him into your stores and put his vast business knowledge and acumen to good use! As an RHD TIRE employee, Mitch is empowered to make decisions and take appropriate actions to help your Dealership succeed.
Here are specific ways in which Mitch can assist your Parts and Service Department’s::
Inventory Management: He will identify obsolete, discontinued, non-movers & slow-movers, and will suggest removing those tires from inventory via an RHD TIRE no-hassle return. He will also identify what tires have been selling for the past 6 months to a year and examine the frequency and timelines of those sales and then determine if those are tires you should be stocking. At the end of his inventory review, he will present his recommendations. He can then set-up regular inventory reviews on a monthly, bi-monthly, or quarterly basis to help ensure your tire inventory is intelligently managed at all times. Mitch, like all RHD TIRE Sales Representatives, takes full responsibility for managing your tire inventory!
Warranties: Mitch can assist with all Program Tire Brand warranties. From simply confirming if a condition is warrantable, to providing a customer service phone number to call and assisting with completing the claim form (both online or paper)… Mitch can help!
Tire Training: Mitch is teamed up with me (Jill) to provide tire training in any GM, FORD, and or Chrysler Service lanes! We will cover a wide array of tire-related topics customized for each and every writer, as we conduct tire training on an individual basis. This will not only ensure the writer we are working with is getting the most out of the training but we will get to know one another and learn how we can be of assistance to that writer moving forward when it comes to tire related questions.
Tire Product Knowledge: Mitch has taken the majority of the tests on GYRewardsPlus.com (Goodyear’s training website) and he has earned 9 certificates and counting on michelinlearninginstitute.net (Michelin’s training website). He is in the process of learning all of the other major tire brands models and will be traveling to several off-site training events in the first quarter of 2018. If any writers are in need of tire training via online courses Mitch has you covered! Just reach out to him.
Tire Marketing: Mitch not only has an innate business sense but he is creative as well and can help identify ways to market tires to your customers. He can also come up with forward-thinking ideas to help motivate tire sales… such as this month’s spiff!
So for the month of December here is your Service Advisor Spiff brought to you by Mitch Sykes!
DECEMBER will be focused on ALL Program Tire Brands! The 7 Advisors that sell the most tires will earn the following:
1st Place = $100.00 Visa Gift Card + 2 tickets to the Hurricanes at Detroit Red Wings at Little Caesars Arena, Detroit, MI:: Sat, 01/20/2018, 7:00 p.m. EST
2nd Place = $75.00 Visa Gift Card + 2 tickets to the Hurricanes at Detroit Red Wings at Little Caesars Arena, Detroit, MI:: Sat, 01/20/2018, 7:00 p.m. EST
3RD Place = $50.00 Visa Gift Card + 2 tickets to the Oklahoma City Thunder at Detroit Pistons at Little Caesars Arena, Detroit, MI:: Sat, 01/27/2018, 7:00 p.m. EST
4th Place = $25.00 Visa Gift Card + 2 tickets to the Oklahoma City Thunder at Detroit Pistons at Little Caesars Arena, Detroit, MI:: Sat, 01/27/2018, 7:00 p.m. EST
5th Place = 1 Amazon Echo Dot.
6th Place = 1 Amazon Echo Dot.
7th Place = 1 Amazon Echo Dot.
Invoices must have YOUR name on them. You can not count fellow co-worker’s sales as your own.
ALL PROGRAM TIRE BRANDS COUNT!
TIRES SOLD MUST BE PURCHASED FROM RHD TIRE AND SOLD ON THE FORD OR GM TIRE PROGRAM. Off-program tire sales/purchases will not count.
REQUIRED: Advisors will need to track the date of sale, invoice numbers, the type of tire and quantity sold on the tracking sheet provided. Then email or text a picture of your tracking sheet to Jill by 1-6-18. (please print tracking sheets as needed)
A lot has been happening at RHD TIRE and in the Dealerships the past 2 months, and I have finally found a moment of peace to sit down and write a little bit about it.
Let’s start with September…
September was a tough month to sell tires in Ford Dealerships, specifically, with no Ford tire rebates having been offered, so I feel September’s winners deserve a lot of recognition and credit!
The September’s results were as follows:
Collectively the 5 of them sold almost 900 tires! Which is absolutely amazing! Not only is their effort and hard work shown through their sales numbers but it is energetically felt and conveyed through their innate ability to give great customer service to every customer, every time!
While all of them are unique individuals, all 5 of them share these common attributes, qualities, and knowledge:
Again great job Chris D., Chris L., Felicia, Alex, and Brittney… thank you for all that you do!
I also want to recap October (just a tad) and say thank you to Bridgestone Tire for sending Chris Welty and Chris Lupien to Michigan and putting on an amazing training course! Also, thank you to all of the attendees for your undivided attention and time. We know it is not easy to take time away from your Dealerships and we greatly appreciate your attendance.
For those of you who missed the training course, it was a 3-hour training block titled “Good to Great Customer Service Skills”! This course was RHD Tire’s final off-site training offering for 2017… But rest assured more training will be offered in 2018! The Good to Great CS course was held at the Rust Belt Market in Ferndale. I want to acknowledge and thank the Rust Belt Market for the use of the beautiful space and help on the set-up! -Side note… The Rust Belt Market would make for a great location for any Parts and Service Club meetings/ events.
Just as the course name states Chris Welty covered many topics to help take your customer service from Good to GREAT! The training was based on Ritz-Carlton’s Customer Service teachings and practices, as well as Zingerman’s ZingTrain Customer Service recommendations. Everyone left with new information, different perspectives and ways to think about customer service, and of course tips on how to improve customer service. RHD Tire will bring this course back in early 2018, as well as several other courses presented by Chris Welty of Bridgestone Tire, so please be on the lookout for that information.
I am not sure if anyone else in attendance purchased the book Chris recommended and referenced called “Zingerman’s Guide to Giving Great Service“, but I did purchase and download it (that day) in my Audible app and have listened to it twice already. It is a great book, very helpful, and I highly recommend it… so much so, I purchased a hard copy to carry with me and reference as needed. It is an easy read packed with tons of useful insight and information!
If anyone reading this post is in need of tire training, sales training, and or customer service training, please reach out to your local RHD TIRE location and or Sales Rep! We are gearing up for another amazing year in tires and are fully staffed to help support you and your Dealership in any way that you need.
Consumers know that Mother Nature can introduce challenging driving conditions. But no matter the weather, The Goodyear Tire & Rubber Company has introduced a breakthrough tire for drivers who want confident traction in all conditions: the Goodyear Assurance WeatherReady.
“The Goodyear Assurance WeatherReady helps deliver exactly what its name implies: superior confidence behind the wheel, whether the road is slick with rain or covered with ice,” said Ryan Patterson, president of Goodyear’s North American consumer tire business. “Rain, sleet or shine, this tire delivers the best all-season traction for consumers.”
Available in a wide range of sizes, from 15 inches to 20 inches – and covering 77 percent of cars, minivans and SUVs on the road today – the Goodyear Assurance WeatherReady boasts a variety of stability-enhancing features, including:
“The all-season Goodyear Assurance WeatherReady is our best traction tire ever,” said
Patterson. “It was developed in partnership with our customers, to satisfy the needs of their consumers. Throughout its design process, we engaged with our customers collaborating on performance requirements, product appearance and other features.”
Popular fitments for the Goodyear Assurance WeatherReady include the Toyota Camry, Corolla and Highlander; the Ford Edge, Escape and Explorer; the Honda Accord, Civic and
CR-V; the Hyundai Sonata and Santa Fe; the Nissan Altima and Rogue; and the Chevrolet Cruze and Equinox.
When replacing your customers car’s tires, price shouldn’t be the first consideration… Other factors, such as safety, grip and ride quality, should top the reasons-to-buy list.
And when the time arrives to finally replace those worn tires, the majority of consumers are not very good at doing their research to find the best fit.
In reality, no single component in a car is more critical to its stability, handling and ride quality than its tires. The right tire can even improve fuel economy and save your life.
With that said, this month I urge you to go the extra mile when recommending tires to your customers… ask questions such as: What improvements would you like to see made on your car? Maybe the customer tells you that their car is noisy especially at higher speeds, so they’d like their car to be quieter. Or they tell you they have a vibration issue. Maybe these are the very reasons your customers are visiting your lane in the first place. So take note of things such as the tread depth, check for irregular wear… is the outside half the tire 7/32 of tread, but the inside is 3/32? What brand and model are the tires? Talk to your customers and find out how many miles they drive each year. Are they leasing their current vehicle or did they purchase it and how long do they plan to drive it? By asking questions you might find out your customer drives quite a bit, likes a quiet and comfortable tire more than anything else, in the past has always preferred Michelin tires, and of course they want great traction. From there use the Tire Sales Tool or GMTireBilling or call the office staff at RHD TIRE to determine the best recommendation, and then see if you can price match that tire. Your customers want and expect the BEST tire for the LOWEST price and YOU have the ability to make that happen every time… even for the price conscience consumer who is strictly after the lowest price!
Take a look at this example made specifically for the price conscience consumer.
Before even getting into the features and benefits of the 3 tires listed above, take a look at the basics. Both the Firestone and the Uniroyal come with higher mileage warranties than the Kelly tire, and they both start with more tread depth, but had you just organized these tires by lowest to highest price in Tire Sales Tool or GMTireBilling the Kelly Edge would be the least expensive and would most likely be your go to option. When you make the extra effort and search for an opportunity to price match you can save your customer money and put them into a better quality tire.
So this month I once again ask that you track your sales and submit your tracking sheets to me at the end of the month… However this month I will reward the top 5 Service Advisors, and Kelly tires will be worth only 1 point, while ALL other program brands will be worth 2 points. Please see attachment for details and let me know if you have any questions. As always thank you for all that you do! Let me know if you have any questions.