LINK TO PDF FILE: MAY CONTEST 2017 A
This month I want to put the spot light on one of the nicest, most knowledgable service advisors I have met in the past 4 years, Scott Daniels of Hines Park Lincoln’s Quick Lane.
Scott always has a pleasant personality, he always puts his customer’s first, and really acts as a consultant for his customers by taking the time to ask questions and figure out a product or service that truly does meet their needs and wants.
He was also the winner of my November Tire Selling Contest! He consistently does a great job at recommending and selling tires month after month. He is a true professional, and a car (and tire) enthusiast!
If you missed my blog post from August (2016) you can click here and you will find a small write-up of Scott’s tire selling processes and his love for his favorite tire brand, Continental! Or just keep on reading because I asked Scott to explain why he loves Continental Tire so much and here is what he had to say.
Hands down my favorite tire brand is Continental, they have specialized tires for winter, summer and few different types of all season tires to benefit your needs.
My favorite all season tire is the Continental DWS 06, the DWS stands for Dry, Wet and Snow. They even have the ‘DWS’ letters on the tire in the tread, the letters will eventually fade to say when the tire is no longer good for that weather condition. S for snow, will be the first to fade, the W for wet, then eventually D for dry. I have owned multiple sets of these tires over the years (including the older dws) and they work well. I even run these tires on my 2014 Ford Focus ST during spring, summer, and fall. These tires may only be rated for 50,000 miles but I will take performance/traction on the road over a higher mileage, harder tire that could make your car slide all over the road. I also like the aggressive look that you only typically see on stickier summer only tires and the DWS06 is exceptionally quiet, which is quite uncommon for a sporty looking tire.
A similar tire to the DWS06 would be Michelin primacy MXM4, they come stock on the 2013-2016 Lincoln MKZ. I drove on the Michelin’s for 18 months and was not that impressed. My fiance (who’s not a car/tire enthusiast) even noticed the difference. They just didn’t handle the road and corner as well, they also did not seem to last long either. After 12,000 miles the Michelin tires were worn down to 5/32 of tread. I know a Lincoln MKZ is a much different vehicle compared to the Focus ST but even with similar miles (and I also drive the Focus more aggressively) the Continentals have lasted much longer. Another big factor is pricing, by the time you price match, use the Ford discount (which Michelin has not been a part of for 15 months) and mail in rebates, Continental tires are way cheaper.
I should mention Continental also has a value line called General Tire, but I wouldn’t label them as a cheaper tire. If you are looking for all-terrain tires General Tires are a great option, especially the Grabber. I also love General’s winter tires and am driving on them now.
I’m running the General Altimax Arctic’s snow tires on the Focus ST. We have had a couple of days of winter snow so far and I’ve had no issues. I do get a smile every time I see snow on the ground so I can test the limits of the tires, I also enjoy seeing my small, low to the ground car, passing AWD and 4WD SUV’s and trucks on the roads.
During the spring I plan to autocross and I will be buying the NEW Continental ExtremeContact Sport tires! A lot of people rave about the good traction they receive from the Continental DW (which is what the ExtremeContact Sport is replacing) on the track, empty parking lot tracks, and also on the road. I had little experience with Continental DW tires up until last year when Continental sent me out to their test track in Uvalde, Texas. Their exceptional traction probably explains why I kept a Dodge Challenger SRT with DW tires on their test track but I took a BMW 3 series off the track because they were running a competitive tire! We all know the Dodge Challenger is heavy and not a track car, where BMW’s possibly one of the best handling cars in the world. The NEW Continental ExtremeContact sport comes out in February 2017 and it’s supposed to achieve even better traction, have less road noise, and handle better in dry conditions compared to the Continental DW. It’s also supposed to be a better option to the Michelin pilot Super Sport but at a less expensive price and comes with a 30,000 limited mileage warranty! I can’t wait to get these tires!
A little more on the subject of testing out Continental and General tires to their competitor’s tires at the Uvalde test tracks… we tested the General Grabbers on ATV’s and Wow! That was a great experience and the tires gripped the dirt even at large incline/declines and over small boulders! The company that supplied the ATV’s said in the 2 months using the ATV’s with General Grabbers they didn’t have a single tire blow out or leak from bending a wheel, or twigs puncturing the tire. The same could NOT be said for tires that came stock on them. Continental used to take Jeep Wranglers out but the vehicles couldn’t handle the abuse, let alone the tires. So even with more abuse the General Grabbers still held up. This makes me want to get an off-road vehicle and see what I can do!
As for a couple features I love about Continental tires… one would be their ability to track if your tires are wearing unevenly. There are 3 rectangular indentations on the edge of the inner and outer tread, if the rectangles start to wear differently you should get your vehicle to a shop and get an alignment before tire prematurely wears. This saves your customers from having to purchase a new set of tires due to their tires wear unevenly and prematurely, and it saves them money!
Another feature Continental tires have over their competitors is their 1 year/ (first) 2/32” of tread depth complimentary road hazard coverage! When my customers come in for a tire leaking air, let’s say 3 months after buying a set of Continental ContiPro Contacts, and find out there’s a nail on the edge of the sidewall causing the air leak there’s no need to worry. Instead of trying to sell a customer another tire for $200 they receive a replacement for free!! The customer is happy and is more willing to trust me and will definitely come back to spend more money at your shop in the future. The parts manager is also happy too because Continental Tire pays their warranty claims within a couple of weeks. An extra benefit too is Jill at RHD Tire is always willing to give you a hand with warranty work. Send her an email about needing to do a tire warranty and she is there within a couple of days taking care of it, which takes the stress off you and frees up more time to spend selling more Continental Tires.
Lastly, another reason I love Continental Tire is their incentives for selling Continental tires. Every time you sell a Continental Tire, could be 1 tire or a set of 4 tires, you can accumulate points to spend at Continental’s website, www.continentalrpm.com. Over the past few years I have bought a pressure washer, a panini maker ,and even bought my Fiance a Keurig coffee maker… as well as many t-shirts, hats, and other swag.
I hope Scott’s love for Continental tire inspires more Service Advisors to learn a little bit about a particular tire line… it doesn’t have to be Continental tire it could be any of the 13 major tire brands on the Ford ATW Tire program. Scott’s enthusiasm, knowledge, and love for the Continental Tire brand makes selling tires so easy.. he has talking points and real life experience to share with his customers, and his knowledge builds trust which creates value for Scott’s customers and himself. That is how every tire sale should be made! Service Advisors if you are interested in learning more about a particular tire brand please reach out. There are many online resources to help, there are tire courses and tests you can take, and there are some really awesome rewards for taking the time to complete those courses… just like Scott pointed out with the Continental RPM website.