Consumers know that Mother Nature can introduce challenging driving conditions. But no matter the weather, The Goodyear Tire & Rubber Company has introduced a breakthrough tire for drivers who want confident traction in all conditions: the Goodyear Assurance WeatherReady.

“The Goodyear Assurance WeatherReady helps deliver exactly what its name implies: superior confidence behind the wheel, whether the road is slick with rain or covered with ice,” said Ryan Patterson, president of Goodyear’s North American consumer tire business. “Rain, sleet or shine, this tire delivers the best all-season traction for consumers.”

Available in a wide range of sizes, from 15 inches to 20 inches – and covering 77 percent of cars, minivans and SUVs on the road today – the Goodyear Assurance WeatherReady boasts a variety of stability-enhancing features, including:

  • Goodyear Weather Reactive Technology, which contains:
    • Evolving Traction Grooves to provide like-new traction as the tire wears
    • 3D TredLock Technology Blades, which provide predictable traction in turns when the weather changes
  • Asymmetric tread for traction in any weather
  • Sweeping tread grooves that force water away for steadfast control in the rain
  • Zig-zag biting edges that provide dependable grip on snow and ice

“The all-season Goodyear Assurance WeatherReady is our best traction tire ever,” said

Patterson. “It was developed in partnership with our customers, to satisfy the needs of their consumers. Throughout its design process, we engaged with our customers collaborating on performance requirements, product appearance and other features.”

Popular fitments for the Goodyear Assurance WeatherReady include the Toyota Camry, Corolla and Highlander; the Ford Edge, Escape and Explorer; the Honda Accord, Civic and

CR-V; the Hyundai Sonata and Santa Fe; the Nissan Altima and Rogue; and the Chevrolet Cruze and Equinox.



Service Advisor Spiff APRIL 2017

RHD TIRE just finished up Goodyear Tire Training (in March), so I thought why not have April’s incentive be focused on Goodyear Tires!

PARTS AND SERVICE MANAGERS this is a great spiff to inform your Service Advisors of for many reasons:

  • Our Chicago Contest is based on Goodyear Tires.
  • The Goodyear Rewards Plus Spiff Incentive is running April – May 2017, which is a great incentive for the writers to take advantage of and it will help motivate additional tire sales.
  • One of the requirements for this INCENTIVE brought to you by RHD TIRE is that you must be Goodyear Rewards Plus certified, so your writers will receive some extra tire training if they have not fulfilled this requirement and they can earn some spiff money too!




HI Everyone!

Please see the attachment (below) for details on October’s Tire Selling Incentive!

This incentive is Goodyear based, and that is great news because the Rewards Plus Spiff brought to you by Goodyear is running until the end of October as well!

wingfoot(Let me know if you need any info. about the Rewards Plus Spiff)

October is a perfect month to sell GOODYEAR, DUNLOP, and KELLY tires!!!



Also, read what Rachel Laskowski and Felicia Collins, July and August Incentive winners, have to say about Goodyear by clicking on their names. They both chose Goodyear tire as their favorite tire brand!


Hey, Hi, and Hello!

I have a WINNER to announce for the month of August!!!!!!!!!… (click here for details on the August incentive.)

I am proud and happy to say the Service Advisor that sold the most tires during the month of August is Felicia Collins of Avis Ford! Congratulations Felicia!!

Felicia is such a knowledgable, positive person and has a great outlook and attitude, and if I had to guess I would say those attributes are what really helps her build a great customer base and earn her customer’s trust and business.

I met with Felicia not too long ago and she was kind enough to answer my tire questions and allow me to share her answers with all of you! So please take a look below, and again congratulations Felicia! Great job!


Felicia Collins of AVIS FORD 


“Paying attention to the details like the tire size during a walk around inspection can save you a lot of time if you notice the tires are worn or damaged because you can start pricing out tires for the customer right away.”

How long have you been a Service Advisor? 2 years

How long have you been employed by AVIS FORD? 5 years

On average how many tires do you sell per month? I sell around 60 tires per month.

Walk me through a tire sale from the moment you discover a customer needs tires.

Our technicians will bring me the customer’s multi-point inspection form and inform me of any issues with the customer’s tires. I make note of the current tire make and model on the vehicle and then I will search for that specific tire on Tire Sales Tool. If it is available I will write up a full quote that includes Price Matching, any rebates available, and if available I will include the Employee Discount. I will then present that quote to the customer. If they are not happy with the tire I quoted out then I will go and price out Good, Better, and Best options for them to compare. The majority of the time they like the tires that were on their vehicle and they go with my first quote.

Do you price match every tire you sell?

Yes! I cannot think of time in the past 2 years where I have not price matched a tire.

Do you register DOT codes?

I do not register DOT codes. Our parts department register’s our DOT codes.

Do you submit price matching claims?

No, I only print the competitor’s price off the of their website. Then I give that paperwork to the parts department and from there the parts department uploads the claims.

Any advice for a new Service Advisor or any advice for a Service Advisor who is not succeeding at selling tires?

I would say staying organized is key. Plus, paying attention to the details like the tire size during a walk around inspection can save you a lot of time if you notice the tires are worn or damaged because you can start pricing out tires for the customer right away. Lastly, being honest and pleasant with the customer and treating your customers with respect makes a huge difference and helps to build a long lasting relationship with them.

What is your favorite tire brand?

I personally love Goodyear! I have Goodyear tires on my vehicle now and I am very pleased with the way they have performed. Goodyear is the most popular brand amongst our customers too; It’s a name brand that everyone knows, they offer great incentives on their products, and generally speaking people are very happy with their Goodyear tires.

GOODYEAR Wrangler TrailRunner AT

New Wrangler Delivers Versatile Traction, Long Tread Life for Light Trucks

The Goodyear Tire & Rubber Company has expanded its Wrangler tire family with the introduction of the Wrangler TrailRunner AT.

Unveiled during the 2016 Goodyear Dealer Conference, the Wrangler TrailRunner AT offers a hard-working combination of on- and off-road performance.

“Built with reliability and strength in mind, and positioned in the mid-tier, the Wrangler TrailRunner AT offers the versatile all-season traction and long tread life that drivers need to get the job done,” said Jay Robinson, general manager, brand marketing, Goodyear.

The tire contains several features that contribute to its outstanding performance, including:trailrunnerat_l

  • Large interlocking tread blocks to help deliver strong on- and off-road durability.
  • Saw-tooth block edges and multi-angle sipes for enhanced all-season traction, both on- and off-road.
  • An optimized tread pattern for enhanced tread life and noise reduction for quiet on-road driving.
  • A rugged stepped shoulder for added traction in deep mud and snow.

 Designed to fit many of the light trucks and SUVs on the road today, the Wrangler TrailRunner AT will be available in 41 sizes, ranging from 225/75R16 to 275/60R20. It is offered with a 55,000-mile limited tread life warranty.

“Whether driving down the highway or across rugged off-highway terrain, light truck owners want a wide range of real-world benefits to help optimize the performance of their vehicles,” said Robinson. “The new TrailRunner AT continues Wrangler’s legendary toughness and traction.”


LT225/75R16 115R E

Part Number :: 9OO1 742748681

LT235/85R16 120R E

Part Number :: 9OO1 742745681

LT245/75R16 120S E

Part Number :: 9OO1 742103681

LT265/75R16 123R E

Part Number :: 9OO1 742746680

LT235/80R17 120R E

Part Number :: 9OO1 742635681

LT245/70R17 119R E

Part Number :: 9OO1 742120681

LT245/75R17 121S E

Part Number :: 9OO1 742104681

LT265/70R17 121S E

Part Number :: 9OO1 742661681

LT265/70R18   124S E

Part Number :: 9OO1 742014680

LT275/65R18 123S E

Part Number :: 9OO1 742965680

LT275/70R18 125R E

Part Number :: 9OO1 742646680