Service Advisor Contest January 2019!


Hi Everyone!

It’s a new year, we have exciting things happening at RHD, such as opening our NEW warehouse in Indy, and to get things started we are beginning with a FRESH, NEW SERVICE ADVISOR CONTEST!

This month we are awarding the top 13 Advisors that sell the most tires in January 2019 with a trip to Bolton Valley in Vermont, to not only learn about WINTER TIRES but to also drive on them!!! 

It’s a fun, exciting, and informative trip that will most certainly aid in an increase in tire sales as the year unfolds, and it is brought to you by RHD TIRE and Michelin!



Here are the details, rules, and additional information

-Contest Dates: Jan 1, 2019 – Jan 31, 2019

-Trip Dates: March 25, 2019 – March 27,2019

-Total Winners: 13 Service Advisors

-How to Win: Be one of the 13 Service Advisors that sell the most tires in January 2019.

-Rules: Tires must be sold on the Tire Program. (Ford ATW, GM OAR, or Mopar Tire Works)

-Off Program purchases/ sales will NOT count.

-All program tire brands count.

-Tires must be or have been purchased from RHD TIRE.

-Tires purchased through other Tire Suppliers will not count.

-You must submit your tracking sheets to Jill by February 7th, 2019.

Click here for the tracking sheet.

Email: or Text 313-683-3001 to submit your tracking sheet/ tire count.

We highly encourage and recommend that you print these sheets and document your tires sales daily throughout the month.

The top performing Service Advisors in the country document what they sell daily!

What gets measured gets managed and what gets managed gets multiplied.


Additional Information

In order to attend the trip you must first receive approval from your Manager(s), and you must send a signed approval agreement via email to Jill by February 7th 2019 to be eligible to win and attend.

Click here for the approval form.

If you have any questions, comments, concerns, etc. please contact Jill, or reach out to your RHD Tire Rep!



Meet Mitch / Service Advisor Spiff December 2017

image1Meet Mitchel Sykes:: RHD’s newest Sales Team member, recently graduated with a Bachelors Degree in Business Management from Madonna University.

Mitch started at RHD Tire in August as a driver, so many of you may already know Mitch. In October 2017 he began his career as an RHD TIRE Auto Dealer Account Manager.

He has spent 6 weeks and counting in training as an A.D.A.M. and is well-versed in tire inventory management, warranties, tire training, tire product knowledge, and tire marketing. His newly developed and improved skill set will make a positive impact when utilized and entrusted to Ford, GM, and Chrysler Dealerships… so RHD TIRE encourages you to welcome him into your stores and put his vast business knowledge and acumen to good use! As an RHD TIRE employee, Mitch is empowered to make decisions and take appropriate actions to help your Dealership succeed.

Here are specific ways in which Mitch can assist your Parts and Service Department’s::

Inventory Management: He will identify obsolete, discontinued, non-movers & slow-movers, and will suggest removing those tires from inventory via an RHD TIRE no-hassle return. He will also identify what tires have been selling for the past 6 months to a year and examine the frequency and timelines of those sales and then determine if those are tires you should be stocking. At the end of his inventory review, he will present his recommendations. He can then set-up regular inventory reviews on a monthly, bi-monthly, or quarterly basis to help ensure your tire inventory is intelligently managed at all times. Mitch, like all RHD TIRE Sales Representatives, takes full responsibility for managing your tire inventory!

Warranties: Mitch can assist with all Program Tire Brand warranties. From simply confirming if a condition is warrantable, to providing a customer service phone number to call and assisting with completing the claim form (both online or paper)… Mitch can help!

Tire Training: Mitch is teamed up with me (Jill) to provide tire training in any GM, FORD, and or Chrysler Service lanes! We will cover a wide array of tire-related topics customized for each and every writer, as we conduct tire training on an individual basis. This will not only ensure the writer we are working with is getting the most out of the training but we will get to know one another and learn how we can be of assistance to that writer moving forward when it comes to tire related questions.

Tire Product Knowledge: Mitch has taken the majority of the tests on (Goodyear’s training website) and he has earned 9 certificates and counting on (Michelin’s training website). He is in the process of learning all of the other major tire brands models and will be traveling to several off-site training events in the first quarter of 2018. If any writers are in need of tire training via online courses Mitch has you covered! Just reach out to him.

Tire Marketing: Mitch not only has an innate business sense but he is creative as well and can help identify ways to market tires to your customers. He can also come up with forward-thinking ideas to help motivate tire sales… such as this month’s spiff!

So for the month of December here is your Service Advisor Spiff brought to you by Mitch Sykes!


DECEMBER will be focused on ALL Program Tire Brands! The 7 Advisors that sell the most tires will earn the following:

1st Place =  $100.00 Visa Gift Card + 2 tickets to the Hurricanes at Detroit Red Wings at Little Caesars Arena, Detroit, MI:: Sat, 01/20/2018, 7:00 p.m. EST

2nd Place = $75.00 Visa Gift Card + 2 tickets to the Hurricanes at Detroit Red Wings at Little Caesars Arena, Detroit, MI:: Sat, 01/20/2018, 7:00 p.m. EST

3RD Place = $50.00 Visa Gift Card + 2 tickets to the Oklahoma City Thunder at Detroit Pistons at Little Caesars Arena, Detroit, MI:: Sat, 01/27/2018, 7:00 p.m. EST

4th Place = $25.00 Visa Gift Card + 2 tickets to the Oklahoma City Thunder at Detroit Pistons at Little Caesars Arena, Detroit, MI:: Sat, 01/27/2018, 7:00 p.m. EST

5th Place = 1 Amazon Echo Dot.

6th Place = 1 Amazon Echo Dot.

7th Place = 1 Amazon Echo Dot.

Invoices must have YOUR name on them. You can not count fellow co-worker’s sales as your own. 



REQUIRED: Advisors will need to track the date of sale, invoice numbers, the type of tire and quantity sold on the tracking sheet provided. Then email or text a picture of your tracking sheet to Jill by 1-6-18. (please print tracking sheets as needed)


Recognition & Recap

A lot has been happening at RHD TIRE and in the Dealerships the past 2 months, and I have finally found a moment of peace to sit down and write a little bit about it.

Let’s start with September…

September was a tough month to sell tires in Ford Dealerships, specifically, with no Ford tire rebates having been offered, so I feel September’s winners deserve a lot of recognition and credit!

The September’s results were as follows:

The #1 Tire Selling Advisor was Chris Dienes from Bill Brown Ford.

The #2 Tire Selling Advisor was Chris Lakso from Hines Park Ford.

The #3 Tire Selling Advisor was Felicia Collins from Avis Ford.

The #4 Tire Selling Advisor was Alex Eklem from Bill Brown Ford.

The #5 Tire Selling Advisor was Brittney Fuchs from Taylor Ford.

Collectively the 5 of them sold almost 900 tires! Which is absolutely amazing!  Not only is their effort and hard work shown through their sales numbers but it is energetically felt and conveyed through their innate ability to give great customer service to every customer, every time!

While all of them are unique individuals, all 5 of them share these common attributes, qualities, and knowledge:

  • They are always happy, smiling, courteous, and professional!
  • They have all completed various Tire Manufacturer training blocks. (Goodyear, Michelin, Bridgestone, etc).
  • All of them are Goodyear Rewards Plus Certified… So we should be seeing many of them in a new Goodyear Tire Champion coat very soon!
  • All of them have attended at least 1 off-site RHD TIRE training course this year.
  • Many of them have attended Drive and Learns.
  • Several of them have provided their best tire selling practices in previous interviews (click on their names above to read those posts).
  • They put forth a tremendous amount of effort to take care of their customers.
  • They understand the added value of selling tires.
  • All of them have an established customer base and therefore they have loyal, repeat customers.
  • They are customer retention experts… (whether they realize it or not)!!
  • And lastly, they participate in our blog contests month after month… so they are consistently tracking and measuring their tire sales monthly. They know what they are capable of and what it will take to achieve larger goals.

Again great job Chris D., Chris L., Felicia, Alex, and Brittney… thank you for all that you do!

I also want to recap October (just a tad) and say thank you to Bridgestone Tire for sending Chris Welty and Chris Lupien to Michigan and putting on an amazing training course!  Also, thank you to all of the attendees for your undivided attention and time. We know it is not easy to take time away from your Dealerships and we greatly appreciate your attendance.

For those of you who missed the training course, it was a 3-hour training block titled “Good to Great Customer Service Skills”! This course was RHD Tire’s final off-site training offering for 2017… But rest assured more training will be offered in 2018! The Good to Great CS course was held at the Rust Belt Market in Ferndale. I want to acknowledge and thank the Rust Belt Market for the use of the beautiful space and help on the set-up! -Side note… The Rust Belt Market would make for a great location for any Parts and Service Club meetings/ events.


Just as the course name states Chris Welty covered many topics to help take your customer service from Good to GREAT! The training was based on Ritz-Carlton’s Customer Service teachings and practices, as well as Zingerman’s ZingTrain Customer Service recommendations. Everyone left with new information, different perspectives and ways to think about customer service, and of course tips on how to improve customer service. RHD Tire will bring this course back in early 2018, as well as several other courses presented by Chris Welty of Bridgestone Tire, so please be on the lookout for that information.

I am not sure if anyone else in attendance purchased the book Chris recommended and referenced called “Zingerman’s Guide to Giving Great Service“, but I did purchase and download it (that day) in my Audible app and have listened to it twice already. It is a great book, very helpful, and I highly recommend it… so much so, I purchased a hard copy to carry with me and reference as needed. It is an easy read packed with tons of useful insight and information!

If anyone reading this post is in need of tire training, sales training, and or customer service training, please reach out to your local RHD TIRE location and or Sales Rep! We are gearing up for another amazing year in tires and are fully staffed to help support you and your Dealership in any way that you need.



Consumers know that Mother Nature can introduce challenging driving conditions. But no matter the weather, The Goodyear Tire & Rubber Company has introduced a breakthrough tire for drivers who want confident traction in all conditions: the Goodyear Assurance WeatherReady.

“The Goodyear Assurance WeatherReady helps deliver exactly what its name implies: superior confidence behind the wheel, whether the road is slick with rain or covered with ice,” said Ryan Patterson, president of Goodyear’s North American consumer tire business. “Rain, sleet or shine, this tire delivers the best all-season traction for consumers.”

Available in a wide range of sizes, from 15 inches to 20 inches – and covering 77 percent of cars, minivans and SUVs on the road today – the Goodyear Assurance WeatherReady boasts a variety of stability-enhancing features, including:

  • Goodyear Weather Reactive Technology, which contains:
    • Evolving Traction Grooves to provide like-new traction as the tire wears
    • 3D TredLock Technology Blades, which provide predictable traction in turns when the weather changes
  • Asymmetric tread for traction in any weather
  • Sweeping tread grooves that force water away for steadfast control in the rain
  • Zig-zag biting edges that provide dependable grip on snow and ice

“The all-season Goodyear Assurance WeatherReady is our best traction tire ever,” said

Patterson. “It was developed in partnership with our customers, to satisfy the needs of their consumers. Throughout its design process, we engaged with our customers collaborating on performance requirements, product appearance and other features.”

Popular fitments for the Goodyear Assurance WeatherReady include the Toyota Camry, Corolla and Highlander; the Ford Edge, Escape and Explorer; the Honda Accord, Civic and

CR-V; the Hyundai Sonata and Santa Fe; the Nissan Altima and Rogue; and the Chevrolet Cruze and Equinox.



Service Advisor Spiff APRIL 2017

RHD TIRE just finished up Goodyear Tire Training (in March), so I thought why not have April’s incentive be focused on Goodyear Tires!

PARTS AND SERVICE MANAGERS this is a great spiff to inform your Service Advisors of for many reasons:

  • Our Chicago Contest is based on Goodyear Tires.
  • The Goodyear Rewards Plus Spiff Incentive is running April – May 2017, which is a great incentive for the writers to take advantage of and it will help motivate additional tire sales.
  • One of the requirements for this INCENTIVE brought to you by RHD TIRE is that you must be Goodyear Rewards Plus certified, so your writers will receive some extra tire training if they have not fulfilled this requirement and they can earn some spiff money too!




This month I want to put the spot light on one of the nicest, most knowledgable service advisors I have met in the past 4 years, Scott Daniels of Hines Park Lincoln’s Quick Lane.

FullSizeRender (2)Scott always has a pleasant personality, he always puts his customer’s first, and really acts as a consultant for his customers by taking the time to ask questions and figure out a product or service that truly does meet their needs and wants.

He was also the winner of my November Tire Selling Contest! He consistently does a great job at recommending and selling tires month after month. He is a true professional, and a car (and tire) enthusiast!

If you missed my blog post from August (2016) you can click here and you will find a small write-up of Scott’s tire selling processes and his love for his favorite tire brand, Continental! Or just keep on reading because I asked Scott to explain why he loves Continental Tire so much and here is what he had to say.

Hands down my favorite tire brand is Continental, they have specialized tires for winter, summer and few different types of all season tires to benefit your needs.

My favorite all season tire is the Continental DWS 06404120c-9571-4020-a65f-9bccd94deb85_1-ba33129df686083a06b7c02749f684366, the DWS stands for Dry, Wet and Snow. They even have the ‘DWS’ letters on the tire in the tread, the letters will eventually fade to say when the tire is no longer good for that weather condition. S for snow, will be the first to fade, the W for wet, then eventually D for dry. I have owned multiple sets of these tires over the years (including the older dws) and they work well. I even run these tires on my 2014 Ford Focus ST during spring, summer, and fall. These tires may only be rated for 50,000 miles but I will take performance/traction on the road over a higher mileage, harder tire that could make your car slide all over the road. I also like the aggressive look that you only typically see on stickier summer only tires and the DWS06 is exceptionally quiet, which is quite uncommon for a sporty looking tire.

A similar tire to the DWS06 would be Michelin primacy MXM4, they come stock on the 2013-2016 Lincoln MKZ. I drove on the Michelin’s for 18 months and was not that impressed. My fiance (who’s not a car/tire enthusiast) even noticed the difference. They just didn’t handle the road and corner as well, they also did not seem to last long either. After 12,000 miles the Michelin tires were worn down to 5/32 of tread. I know a Lincoln MKZ is a much different vehicle compared to the Focus ST but even with similar miles (and I also drive the Focus more aggressively) the Continentals have lasted much longer. Another big factor is pricing, by the time you price match, use the Ford discount (which Michelin has not been a part of for 15 months) and mail in rebates, Continental tires are way cheaper.

I should mention Continental also has a value line called General Tire, but I wouldn’t label them as a cheaper tire. If you are looking for all-terrain tires General Tires are a great option, especially the Grabber. I also love General’s winter tires and am driving on them now.

39842ed0-91e5-44ee-9e6c-3270fd588ec8_1-7b53cc1fd15153d819ac7e0ea5b16aa7I’m running the General Altimax Arctic’s snow tires on the Focus ST. We have had a couple of days of winter snow so far and I’ve had no issues. I do get a smile every time I see snow on the ground so I can test the limits of the tires, I also enjoy seeing my small, low to the ground car, passing AWD and 4WD SUV’s and trucks on the roads.

During the spring I plan to autocross and I will be buying the NEW Continental ExtremeContact Sport tires! A lot of people rave about the good traction they receive from the Continental DW (which is what the ExtremeContact Sport is replacing) on the track, empty parking lot tracks, and also on the road. I had little experience with Continental DW tires up until last year when Continental sent me out to their test track in Uvalde, Texas. Their exceptional traction probably explains why I kept a Dodge Challenger SRT with DW tires on their test track but I took a BMW 3 series off the track because they were running a competitive tire! We all know the Dodge Challenger is heavy and not a track car, where BMW’s possibly one of the best handling cars in the world. The NEW Continental ExtremeContact sport comes out in February 2017 and it’s supposed to achieve even better traction, have less road noise, and handle better in dry conditions compared to the Continental DW. It’s also supposed to be a better option to the Michelin pilot Super Sport but at a less expensive price and comes with a 30,000 limited mileage warranty! I can’t wait to get these tires!

A little more on the subject of testing out Continental and General tires to their competitor’s tires at the Uvalde test tracks… we tested the General Grabbers on ATV’s and Wow! That was a great experience and the tires gripped the dirt even at large incline/declines and over small boulders! The company that supplied the ATV’s said in the 2 months using the ATV’s with General Grabbers they didn’t have a single tire blow out or leak from bending a wheel, or twigs puncturing the tire. The same could NOT be said for tires that came stock on them. Continental used to take Jeep Wranglers out but the vehicles couldn’t handle the abuse, let alone the tires. So even with more abuse the General Grabbers still held up. This makes me want to get an off-road vehicle and see what I can do!

As for a couple features I love about Continental tires… one would be their ability to track if your tires are wearing unevenly. There are 3 rectangular indentations on the edge of the inner and outer tread, if the rectangles start to wear differently you should get your vehicle to a shop and get an alignment before tire prematurely wears. This saves your customers from having to purchase a new set of tires due to their tires wear unevenly and prematurely, and it saves them money!

Another feature Continental tires have over their competitors is their 1 year/ (first) 2/32” of tread depth complimentary road hazard coverage! When my customers come in for a tire leaking air, let’s say 3 months after buying a set of Continental ContiPro Contacts, and find out there’s a nail on the edge of the sidewall causing the air leak there’s no need to worry. Instead of trying to sell a customer another tire for $200 they receive a replacement for free!! The customer is happy and is more willing to trust me and will definitely come back to spend more money at your shop in the future. The parts manager is also happy too because Continental Tire pays their warranty claims within a couple of weeks. An extra benefit too is Jill at RHD Tire is always willing to give you a hand with warranty work. Send her an email about needing to do a tire warranty and she is there within a couple of days taking care of it, which takes the stress off you and frees up more time to spend selling more Continental Tires.

Lastly, another reason I love Continental Tire is their incentives for selling Continental tires. Every time you sell a Continental Tire, could be 1 tire or a set of 4 tires, you can accumulate points to spend at Continental’s website, Over the past few years I have bought a pressure washer, a panini maker ,and even bought my Fiance a Keurig coffee maker… as well as many t-shirts, hats, and other swag.

I hope Scott’s love for Continental tire inspires more Service Advisors to learn a little bit about a particular tire line… it doesn’t have to be Continental tire it could be any of the 13 major tire brands on the Ford ATW Tire program. Scott’s enthusiasm, knowledge, and love for the Continental Tire brand makes selling tires so easy.. he has talking points and real life experience to share with his customers, and his knowledge builds trust which creates value for Scott’s customers and himself. That is how every  tire sale should be made! Service Advisors if you are interested in learning more about a particular tire brand please reach out. There are many online resources to help, there are tire courses and tests you can take, and there are some really awesome rewards for taking the time to complete those courses… just like Scott pointed out with the Continental RPM website.


HI Everyone!

Please see the attachment (below) for details on October’s Tire Selling Incentive!

This incentive is Goodyear based, and that is great news because the Rewards Plus Spiff brought to you by Goodyear is running until the end of October as well!

wingfoot(Let me know if you need any info. about the Rewards Plus Spiff)

October is a perfect month to sell GOODYEAR, DUNLOP, and KELLY tires!!!



Also, read what Rachel Laskowski and Felicia Collins, July and August Incentive winners, have to say about Goodyear by clicking on their names. They both chose Goodyear tire as their favorite tire brand!