Tire Tracking Incentive : Part 1. (JULY 2016)

“What gets measured gets managed and what gets managed gets multiplied.” Peter Drucker

Measuring and tracking something gives you the information you need in order to make sure you actually achieve what you set out to do. This simple task can be applied to nearly everything in your day-to-day life… personal finances and budgeting, your health and diet/ exercise habits, and of course your work and career. 

So for the months of July, August, and September (2016) my request to all Ford, Lincoln, and Quick Lane stores is to track and measure tire sales, as well as, missed opportunities. 

What do I mean by missed opportunities? That would be when a customer has a need for new tires but does not purchase new tires when you recommend them. Maybe they mention not being able to afford new tires at that time; or they want to go home to discuss the purchase with their spouse… whatever the reason, make a note of this. In 1-2 weeks call that customer and simply remind them that they need new tires (as well as any other service products), and ask to schedule an appointment. And if you did not do so before… do some shopping for the customer before making the call and price out a set of tires you are confident in recommending. Inform the customer of the Low Price Tire Guarantee, as well as current rebate offers, and let the customer know how much they can save by purchasing tires from YOU!

I visit over 40 Ford, Lincoln, and Quick Lane stores and I can tell you that the best service advisors already do this. They track everything, and not just tires … they track all service products that they sell and or do not sell every single day. It’s just habit and it’s a great a habit to have! I can say that every advisor I have seen diligently track their sales and missed opportunities are successful service writers. These advisors are knowledgable, therefore they speak with confidence, they know how to demonstrate the value of their service products, and inevitably they have a loyal customer base. Before calling on a missed opportunity they take the time to do some research about the customer before they call them, review their notes about the customer, price match a set of tires (maybe even 2 or 3), and then they pick up the phone. They call with a purpose and an offer, and they ask for the customer’s business. By putting forth this effort they become more efficient, they know exactly where to go to find tires and to price match them, they increase their knowledge about a product(s) by doing some research prior to the call, and they simply practice (and eventually perfect) relationship building.

Also, by tracking their sales these advisors can see and measure the products they are great at selling and the products they are not so great at selling, and therefore work on those weaker areas while multiplying sales in their stronger areas. They know when they’ve had a great day, week, or month; they can tell you this information immediately. And they are always willing to compete with themselves… to see if they can sell more than they did last month or see if they can repeat that amazing April that they had.

success.jpgIf you manage a store, own a store, work at a store that is NOT doing this let’s change that! Start tracking TODAY! For those of you who are doing this already – keep it up!

Attached is a Tire Tracking Incentive to pass along to everyone in your service lane and or parts department that sell tires. You will want to join in on this incentive NOW (July 2016), as well as in August (I will run the same spiff in August), because come September I will have a big announcement (and prize) to see how far you have come since July, and you MUST have participated since July!!

If you have questions let me know!



JULY MISSED OPP Tracking sheet

P.S. There are no brand exclusions for this incentive. All 13 Tire brands on the ATW program count.

GOODYEAR Wrangler TrailRunner AT

New Wrangler Delivers Versatile Traction, Long Tread Life for Light Trucks

The Goodyear Tire & Rubber Company has expanded its Wrangler tire family with the introduction of the Wrangler TrailRunner AT.

Unveiled during the 2016 Goodyear Dealer Conference, the Wrangler TrailRunner AT offers a hard-working combination of on- and off-road performance.

“Built with reliability and strength in mind, and positioned in the mid-tier, the Wrangler TrailRunner AT offers the versatile all-season traction and long tread life that drivers need to get the job done,” said Jay Robinson, general manager, brand marketing, Goodyear.

The tire contains several features that contribute to its outstanding performance, including:trailrunnerat_l

  • Large interlocking tread blocks to help deliver strong on- and off-road durability.
  • Saw-tooth block edges and multi-angle sipes for enhanced all-season traction, both on- and off-road.
  • An optimized tread pattern for enhanced tread life and noise reduction for quiet on-road driving.
  • A rugged stepped shoulder for added traction in deep mud and snow.

 Designed to fit many of the light trucks and SUVs on the road today, the Wrangler TrailRunner AT will be available in 41 sizes, ranging from 225/75R16 to 275/60R20. It is offered with a 55,000-mile limited tread life warranty.

“Whether driving down the highway or across rugged off-highway terrain, light truck owners want a wide range of real-world benefits to help optimize the performance of their vehicles,” said Robinson. “The new TrailRunner AT continues Wrangler’s legendary toughness and traction.”


LT225/75R16 115R E

Part Number :: 9OO1 742748681

LT235/85R16 120R E

Part Number :: 9OO1 742745681

LT245/75R16 120S E

Part Number :: 9OO1 742103681

LT265/75R16 123R E

Part Number :: 9OO1 742746680

LT235/80R17 120R E

Part Number :: 9OO1 742635681

LT245/70R17 119R E

Part Number :: 9OO1 742120681

LT245/75R17 121S E

Part Number :: 9OO1 742104681

LT265/70R17 121S E

Part Number :: 9OO1 742661681

LT265/70R18   124S E

Part Number :: 9OO1 742014680

LT275/65R18 123S E

Part Number :: 9OO1 742965680

LT275/70R18 125R E

Part Number :: 9OO1 742646680

Resources: https://corporate.goodyear.com/en-US/media/news/goodyear-adds-trailrunner-at-to-wrangler-family.html

Bridgestone DriveGuard

For those of you who have not heard of the Bridgestone DriveGuard… well, this tire is truly awesome, so keep on reading.

DriveGuard tires are specifically engineered to take a punch (or more accurately, a puncture) and keep you cruising along for up to 50 miles at maximum speeds up to 50 miles per hour. For more information on the DriveGuard click here.

In 2014, I had the opportunity to test the DriveGuard tires at the DriveGuard Launch Event held at Circuit of the Americas in Austin, Texas; and the DriveGuard was nothing less than impressive. We tested out DriveGuard tires with punctures, and they were just as quiet as the DriveGuard tires without punctures. You did not hear any thumping that you would normally experience with a flat tire. The traction was also great in both the punctured tires and the tires without a puncture. For a busy working Mom like myself I was sold on the peace of mind and convenience you get from these exceptional run-flat tires. I think your customers, family members, and friends would be as well. Think about how often vehicles are leased or purchased without spare tires, which then puts the driver who gets a flat tire in a situation where they are stuck on the side of the road waiting for road side assistance. No one wants to be in that predicament, especially when there is a product that can help you avoid that exact scenario. With the DriveGuard when you puncture a tire you can just keep on going (for 50 miles!!). You can get your kids to school, make it to work on time, and then take care of your tire. Please note:: The only indicator alerting the driver that they have a puncture is the TPMS sensor (since the noise is minimal to none). So for Dealers selling this tire please inform your customers that they must pay attention to their tire pressure/sensor light to avoid being stranded or stuck on the side of the road with a flat tire.

To see a demonstration of just how well these tires perform check out this clip below from the Today Show.

And for those of you who are familiar with the DriveGuard here is some fantastic news:

DriveGuard CUV’s began shipping earlier this month (May 2016)!  Now DriveGuard is available to 80% of mini-van owners and 43% of CUV owners!  All 7 of these new sizes offer a 60,000 mile limited treadwear warranty, premium touring ride and handling, and extended mobility capabilities.

bridgestone driveguard

If you have any questions or would like to add the Bridgestone DriveGuard to your inventory please feel free to contact me or anyone at RHD Tire.

What Color are your Tires?



Red, yellow, or green?!?

At RHD TIRE we follow the 2/4/6 rule.

2/32 of tread being considered legally worn out and unsafe to drive on.

4/32 of tread being the minimum amount of tread depth needed for traction in the rain.

6/32 of tread being the minimum amount of tread depth needed for traction in the snow.

The 2/4/6 rule goes hand-in-hand with the simple color-coding system almost all dealerships and shops use on their multi-point inspection forms and tread depth gauges:

  • 31UZUiCdOqL._SY355_Red indicates items that need immediate attention. (1/32-2/32 of tread)
  • Yellow indicates items that should be addressed in the near future. (3/32-5/32 of tread)
  • Green indicates no items to address. (Above 6/32 of tread depth)

As a technician or service advisor this is vital information to communicate to your customer. Every customer should leave your shop or store knowing what color their tires are and what that means to them and to their safety.

If you would like a visual aid in your service lane or lounge that will help communicate tread depths and other vital tire information please let me (Jill Richter) know. I can supply you with the these awesome trifold brochures. Please note these brochures can be customized with your Store’s logo and information, and any other message you’d like to have included.

While you are here check out the video below on tread depths and stopping distances. This is the best example of how traction is reduced as tread wears down.

Lasty, if you have any questions or comments please post them below, or feel free to send me an email.